Are you considering investing in a self-service car wash and wondering what is important to customers when it comes to car washing services?
Or are you an owner of a self-service car wash looking to increase your revenue? You’ve landed in the perfect spot, as we present to you five simple yet effective tricks to not only retain your current customers, but also attract new ones.
#1 Only a well-maintained car wash can delight its customers
Have you ever seen customer complaints on Google reviews about a faulty vacuum cleaner, low pressure on a washing jet, or a malfunctioning coin machine at a self-service car wash? Complaints are regularly accompanied by poor ratings that lower the overall rating of the car wash, and the overall rating is one of the deciding factors in acquiring new customers. Car washes with excellent ratings not only have loyal customers but are also able to attract new ones who are willing to adjust their route and drive up to 10 kilometers extra to get quality service.
#2 Don’t limit yourself to customers who carry cash
Smartphones and apps have been part of our daily lives for years, but now they are becoming a new, big trend in the self-service car wash industry! Since customers pay digitally for all other services, such as gasoline at gas stations or groceries at supermarkets, they also expect to pay for car washing services digitally. Our car washes are compatible with the Ready2Wash app, which allows end users to pay digitally and owners to manage the car wash. Your car wash thus becomes an option for customers who do not have cash on hand.
#3 Make car washing fun
Intensely colored, active foam turns car washing into fun, and customers simply love active foam! Active foam dissolves all layers of grease, fuel, smog, and acid rain, and while this is happening, customers love to take pictures of their foamy metal pets and share the photos on social media. Car wash owners with an active foam program can count on high organic reach on social media.
#4 Give them a WOW moment
In a survey we conducted among customers of several car washes, including our own, we received confirmation that wax is the preferred additional washing program in almost 100% of cases that customers simply adore. Wax nanoparticles on the surface of the car body create a thin, hydrophobic layer of high gloss, and it is precisely this gloss that dramatically increases customer satisfaction. Installing a wax program and using proven, premium formulations, such as our AT Hydro Foam Max, is one of the best investments for current and future owners of self-service car washes.
#5 Shine without unpleasant surprises
Imagine the disappointment of customers who, ten minutes after washing their cars, notice newly formed limescale stains on them? The Adriateh reverse osmosis system is the most sophisticated and effective system on the European market, removing all minerals and fine particles from the water. All that the reverse osmosis system leaves on customers’ cars are smooth, shiny surfaces that do not require additional wiping.
